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Key Findings

  • 63% of local business websites were ready for the mobile-first index before it rolled out in July
  • 14% of local websites aren’t optimized for mobile, with a further 13% being unsure if they are or not
  • 22% have seen improved rankings since the mobile-first index rollout, while 14% have seen drops
  • 42% of respondents experienced challenges when optimizing sites for the mobile-first index
The mobile-first index should have come as no surprise to local businesses. Google announced its plans for the mobile way back in 2016, and its slow rollout has given businesses plenty of time to adhere to the new expectations.In July, many local businesses received notifications that mobile-first indexing was now enabled for their sites. And with Google’s John Mueller confirming once and for all that you cannot opt out of mobile-first rankings, it’s absolutely vital that websites are optimized for every device.

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